Today ePac creates custom stand-up, resealable 16-ounce pouches for two SKUs in the biscuit brand line-up. and that we reduced our turnaround time working with ePac,” said Boyleston. The big benefit is that the pouches are made here in the U.S. And we enjoy the low order minimums and fast turnaround, especially not dealing with companies overseas. “Digital printing has been a cost-effective solution for us. The brand was looking at new bags for the new look that would include bright colors, whimsical touches, and a bold pop of personality.ĭigital printing also gave the company the ability to print small order quantities for each SKU in the line-up, and receive orders fast, since there are never any plates and ePac has offices all over the U.S. “Covid closed everybody down… with the surge in consumers baking at home, our biscuit mix took over as the number one seller on our website,” said Boyleston.Ĭallie’s Hot Little Biscuit was looking for a solution to the shipping delays and slow turnarounds while also undergoing a major rebranding in 2020. “We struggled because they couldn’t meet our deadlines, which had a big impact on us because the mixes were selling so fast,” said Boyleston.īecause of the stay-at-home orders during the COVID-19 pandemic, the Callie’s Hot Little Biscuit mixes had quickly surged as the brand’s number one seller. The company then moved from cloth to plastic stand-up pouches sourced outside of the U.S., but soon faced another problem. “What we came to find was that people loved gifting the cloth bags, but the price point was a little too high for daily use,” said Boyleston. At launch, the biscuit mixes were packaged in a vacuum-sealed plastic bag inside a decorative cloth bag. To bring the biscuits to more homes, Morey and her team had decided to sell biscuit mixes that consumers could bake at their convenience. Biscuit Mix Flexible Packaging Challenges The packaging brings all shoppers under one roof with a more cohesive look,” said Boyleston. It has helped us better connect our two customer bases― our online shoppers and restaurant goers. “The new branding has been very well received. Consistent packaging with a strong logo, bright colors, and quality materials all lends itself to create a better customer experience. The cohesive look helps better tell the brand story and offers a recognizable look for all products (and locations) within the Callie’s Hot Little Biscuit brand. Before, it was very southern and traditional, but Carrie loves color and excitement, so the new look shifted more toward her personality,” said Boyleston. With the name change came a whole new look too. “We wanted people to recognize the brand in grocery stores. It would be the first rebranding for the company and also the beginning of building a cohesive brand that would help take the company nationwide. After extensive market research and customer polling, we rebranded the biscuit company as Callie’s Hot Little Biscuit,” said Tarah Boyleston, Marketing Director for the brand. We found year after year by doing market research that people really connected with this restaurant. “People soon knew the name from visiting the eatery. The creative team at Callie’s Hot Little Biscuit knows the importance of great packaging, great branding, and great storytelling.
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